Jón Björnsson, Gunnar Már Petersen, Mikael Arnarsson, Andri Birgisson, Hjörtur Hinriksson
Advise has achieved remarkable success in Iceland in a short amount of time, and their team has developed software that helps small and medium-sized businesses make use of their data and improve operations. The software saves time and money — and truly makes life easier.
Jón Björnsson / CEO of Origo
Origo has invested in Advise ehf and, following the transaction, now owns 40% of the company’s share capital.
Advise is a business intelligence software solution. It provides small and medium-sized businesses with real-time operational insights and supports decision-making. The Advise solution includes pre-built integrations with accounting systems, data hosting, financial data analysis, budgeting, variance analysis, and dashboards.
I’m truly pleased and excited to welcome Origo into Advise’s group of shareholders. In recent months, we’ve been preparing the solution for international markets. Origo’s investment enables the company to accelerate both development and go-to-market preparations for that journey, while continuing to grow domestically. Origo’s experience in building solutions for the international market, its business relationships both locally and abroad, and its deep knowledge of software development will strongly support Advise’s path and success.
Business leaders of all sizes are increasingly using real-time operational insights to support decision-making. We recognized a clear gap in the market: there was a strong need for a solution tailored to small and medium-sized businesses — something simpler to set up and use than existing tools. At the same time, we saw demand from executives at larger companies for a straightforward solution like this one.
Mikael Arnarsson CEO of Advise
Managers can work in Advise Business Monitor regardless of their background in finance or knowledge of accounting systems. The solution provides managers with better oversight of operations, saving time and effort. In this way, Advise simplifies the flow of information between managers and stakeholders.
Related articles
Origo
Viðskiptablaðið
mbl.is